In our journey to living well we discovered that there are so many misconceptions about what it means to be healthy...
For us it is about eating real, honest food and treating your body with best quality ingredients,
It’s no mystery why so many companies have sprung up in all areas of the Health and Wellness industry.
Worldwide, we are inundated with advertising, websites, weight loss programmes and self purported health “experts” who have developed (or stumbled upon) their version of the latest in a long line of “instant fixes” to the global problems created by sedentary lifestyles, obesity and toxic poisoning through additives and modern food production methods.
It’s a little absurd when you think about it.
We all want long, passionate, interesting lives… but we’re taught to hide (or even fear) our age, while we’re actually living out those long lives? It’s ridiculous.
Our Boom founder, Cindy Joseph, recognized this hypocrisy.