In our journey to living well we discovered that there are so many misconceptions about what it means to be healthy...
For us it is about eating real, honest food and treating your body with best quality ingredients,
Almost from birth, we are inundated with messages that say, “youth is the only form of beauty.” That’s especially the case for women. We are subtly and pervasively educated to avoid, hide, hold back or even fear passing what they call “a certain age.”
It’s a little absurd when you think about it.
We all want long, passionate, interesting lives… but we’re taught to hide (or even fear) our age, while we’re actually living out those long lives? It’s ridiculous.
Our Boom founder, Cindy Joseph, recognized this hypocrisy.